AMC Networks, Twitch Launching The Walking Dead Live Streaming Channel

AMC Networks is teaming up with Amazon’s Twitch to launch ‘The Walking Dead’ Live streaming channel that will produce live original programming with fans able interact via Twitch, according to Deadline.

“As the storytelling and characters that span The Walking Dead Universe continue to grow, so do the innovative ways we reach and engage with fans – both old and new – across social media and popular new platforms like Twitch,” David Beck, AMC Networks’ head of programming strategy and business operations said, per the report.

“Sunday nights on Twitch are audience-first and fan-centric, and we are thrilled at this opportunity to build something new for passionate fans of The Walking Dead Universe.”

The stream started on Sunday September 20th with a live ‘Watchalong’ during premiers and ongoing conversation through midnight.

“The Walking Dead has built one of the most passionate and engaged audiences on television, and we’re thrilled to partner with AMC Networks to develop new ways for fans to experience this pop-culture phenomenon,” Michael Aragon, SVP of Content at Twitch said, per the report. “Today, television audiences want more from their viewing experience beyond the traditional 50-minute episode, and we’re excited to partner with brands and networks in the future to expand this audience connection.”

Furthermore, AMC said it partnered with Hyper RPG, a media company that specializes in livestreaming, to oversee technical production, creative assets, and next-level interactivity for their channel.

Amazon’s immensely popular streaming platform continues to evolve their twitch channels offerings, with a deeper focus on content outside of gaming, such as music, and now television shows.