Business
Bethesda Promotes Pete Hines to Head of Global Publishing
Bethesda Studios has officially announced that they have promoted former senior VP of global marketing and communications Pete Hines to head of global publishing at the studio, according to Gamesindustry.biz.
Hines joined Bethesda Softworks in 1999.
Furthermore, Erin Losi, vice president of global marketing and communications is now tasked with leading all of Bethesda’s global marketing and communication efforts.
“It’s a privilege to lead global publishing for Bethesda, a place that’s been my home for 23 years,” Hines said in an official statement. “It’s humbling to think about how far we’ve come in that time, and I’m excited to work in this new role to help our world class teams make great games.”
“When I started at Bethesda, there were just a few of us, working on campaigns for Skyrim, Fallout 3, and more,” Losi said. “Since then, we’ve grown into a world-class marketing and communications team, and it’s been my great joy to be a part of that growth alongside Pete.”
“It’s an honour to join Bethesda’s senior leadership and now lead an award-winning global team of creatives into the future, and to empower them to continue their great work on our upcoming lineup.”
“Pete has been key to the success of Bethesda over the last two decades” Phil Spencer, CEO of Microsoft Gaming added. “His industry leadership and strong relationship with the community has extended Bethesda to millions of players. Erin has been instrumental in shaping the Bethesda brand and the teams behind it and I am incredibly excited to see them both bring Bethesda’s games to even more players around the world.”
FromSoftware title ‘Armored Core 6: Fires of Rubicon’, which is published by Bandai Namco, has laid claim to the top spot of the boxed charts in the United Kingdom this week following it’s August 25th release.
Armored Core 6’s debut pushed Mario Kart 8 Deluxe to the second overall spot in news that video game journalists have been covering extensively.
According to GamesIndustry.biz, Bandai Namco believes that ‘Armored Core 6: Fires of Rubicon’ is a “big step up in the franchise’ and communicated their hopes that it would surpass previous Armored Core games following the increased popularity in the game developers work on Elden Ring.
The United Kingdom charts also saw The Legend of Zelda: Tears of the Kingdom move back to the 3rd spot, and FIFA 23 holding the 4th spot.
The biggest rise was from Lego Star Wars: The Skywalker Saga, which jumped back in the top top from it’s previous 24th spot to land in 6th with a 146% increase in sales. That game, along with Hogwarts Legacy, is currently a part of a Playstation 5 bundle.
The Witcher 3: Wild Hunt Game of the Year edition entered the Top Ten this week with an appearance in the 9th spot.
The news wasn’t so good for The Texas Chainsaw Massacre which saw a debut in the 13th spot last week but has now dropped to 37th following a 43% decrease in sales week-on-week, despite it’s initial push on every video game streaming platform following it’s heavily hyped arrival.
Here is a breakdown from the United Kingdom Boxed Top Ten for the week ending on August 26th, via GamesIndustry.biz.
| Last Week | This Week | Title |
|---|---|---|
| New Entry | 1 | Armored Core VI: Fires Of Rubicon |
| 1 | 2 | Mario Kart 8 Deluxe |
| 4 | 3 | The Legend of Zelda: Tears of the Kingdom |
| 3 | 4 | FIFA 23 |
| 9 | 5 | Hogwarts Legacy |
| 24 | 6 | Lego Star Wars: The Skywalker Saga |
| 5 | 7 | Mortal Kombat 11 Ultimate |
| 7 | 8 | Minecraft (Nintendo Switch) |
| 12 | 9 | The Witcher III: Wild Hunt GOTY Edition |
| 2 | 10 | Grand Theft Auto V |
Interactive drama developer and BAFTA-nominated studio Scriptic has raised a total $6.2 million in additional seed funding, including $500,000 from the Sony Innovation Fund, bringing the total seed investments to $8.7 million.
The funding will be deployed to continue going towards the expansion of its mobile narrative offerings, and the studio aims to provide its generative AI developer tools to more writers and storytellers.
“It’s a huge honor to have Sony Innovation Fund join our roster of stellar investors, and we’re thrilled that they share our vision for the future of interactive media and storytelling,” Scriptic CEO Nihal Tharoor said, according to GamesIndustry.biz.
This marks another example of studios who find Angel Investors and find VC investors to fund their initiatives, and those deals making waves in the gaming industry.
Sony Interactive Entertainment (SIE) is set to officially acquire headphones manufacturer and audio technology company Audeze, officially entering a deal to purchase the company, according to GamesIndustry.biz.
SIE is aiming to expand the audio technology of Playstation games and with this deal, not only will Audeze help them in that mission but Audeze will continue to operate as a separate entity and develop its audio products, per a number of video game journalists covering the story.
“Audeze is a premier brand for headphones, and this acquisition highlights Sony Interactive’s focus on innovation and providing the best audio experience to PlayStation players,” SIE senior vice president of platform experience Hideaki Nishino said.
Stay tuned for more updates regarding this story.
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