Business
Unity Completes Merger with IronSource
The merger of Unity and IronSource is officially complete, which was confirmed by Unity CEO John Riccitiello via their official blog post.
“The combination of Unity and ironSource is transformational in that it will give mobile game developers the tools they need at each stage of their development journey: from building, publishing, and operating mobile games to monetizing them, if they choose to, and growing their player base across multiple channels.”
The deal was initially announced back in July of this year and was yet another acquisition for Unity, who also absorbed the likes of Ziva Dynamics, Pixyz Software, SpeedTree, Parsec, SyncSketch and visual effects company Weta Digital.
Riccitiello says that the company “remains committed to developing features for PC, consoles and XR” (via GamesIndustry.biz). “The benefits from the merger with ironSource are, indeed, particularly strong for mobile game developers who choose advertising as their business mode,” he acknowledged, adding that most mobile developers using advertising and in-app purchases to monetise their games and claiming most players “welcome ads as a way to discover new games to play.”
“We know you will have a lot of questions about how Unity will integrate and introduce these products,” he continued.
“We are committed to moving quickly and transparently to integrate our technologies to deliver the best tools and services and over the course of the next week will share more about the short-term benefits for mobile game developers in particular.”
FromSoftware title ‘Armored Core 6: Fires of Rubicon’, which is published by Bandai Namco, has laid claim to the top spot of the boxed charts in the United Kingdom this week following it’s August 25th release.
Armored Core 6’s debut pushed Mario Kart 8 Deluxe to the second overall spot in news that video game journalists have been covering extensively.
According to GamesIndustry.biz, Bandai Namco believes that ‘Armored Core 6: Fires of Rubicon’ is a “big step up in the franchise’ and communicated their hopes that it would surpass previous Armored Core games following the increased popularity in the game developers work on Elden Ring.
The United Kingdom charts also saw The Legend of Zelda: Tears of the Kingdom move back to the 3rd spot, and FIFA 23 holding the 4th spot.
The biggest rise was from Lego Star Wars: The Skywalker Saga, which jumped back in the top top from it’s previous 24th spot to land in 6th with a 146% increase in sales. That game, along with Hogwarts Legacy, is currently a part of a Playstation 5 bundle.
The Witcher 3: Wild Hunt Game of the Year edition entered the Top Ten this week with an appearance in the 9th spot.
The news wasn’t so good for The Texas Chainsaw Massacre which saw a debut in the 13th spot last week but has now dropped to 37th following a 43% decrease in sales week-on-week, despite it’s initial push on every video game streaming platform following it’s heavily hyped arrival.
Here is a breakdown from the United Kingdom Boxed Top Ten for the week ending on August 26th, via GamesIndustry.biz.
| Last Week | This Week | Title |
|---|---|---|
| New Entry | 1 | Armored Core VI: Fires Of Rubicon |
| 1 | 2 | Mario Kart 8 Deluxe |
| 4 | 3 | The Legend of Zelda: Tears of the Kingdom |
| 3 | 4 | FIFA 23 |
| 9 | 5 | Hogwarts Legacy |
| 24 | 6 | Lego Star Wars: The Skywalker Saga |
| 5 | 7 | Mortal Kombat 11 Ultimate |
| 7 | 8 | Minecraft (Nintendo Switch) |
| 12 | 9 | The Witcher III: Wild Hunt GOTY Edition |
| 2 | 10 | Grand Theft Auto V |
Interactive drama developer and BAFTA-nominated studio Scriptic has raised a total $6.2 million in additional seed funding, including $500,000 from the Sony Innovation Fund, bringing the total seed investments to $8.7 million.
The funding will be deployed to continue going towards the expansion of its mobile narrative offerings, and the studio aims to provide its generative AI developer tools to more writers and storytellers.
“It’s a huge honor to have Sony Innovation Fund join our roster of stellar investors, and we’re thrilled that they share our vision for the future of interactive media and storytelling,” Scriptic CEO Nihal Tharoor said, according to GamesIndustry.biz.
This marks another example of studios who find Angel Investors and find VC investors to fund their initiatives, and those deals making waves in the gaming industry.
Sony Interactive Entertainment (SIE) is set to officially acquire headphones manufacturer and audio technology company Audeze, officially entering a deal to purchase the company, according to GamesIndustry.biz.
SIE is aiming to expand the audio technology of Playstation games and with this deal, not only will Audeze help them in that mission but Audeze will continue to operate as a separate entity and develop its audio products, per a number of video game journalists covering the story.
“Audeze is a premier brand for headphones, and this acquisition highlights Sony Interactive’s focus on innovation and providing the best audio experience to PlayStation players,” SIE senior vice president of platform experience Hideaki Nishino said.
Stay tuned for more updates regarding this story.
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