“Lars [Wingefors]’s vision of Embracer as an allied partner group committed to fueling and accelerating the ambitions of a series of decentralized, successful entrepreneurial member companies while magnifying the collective value and advantages of diversification across the entire group is the most brilliant strategy and design for short, medium, and long-term success in this industry that I have worked in during 30 years,” said Gearbox founder and head Randy Pitchford.

The post Gearbox Acquired by THQ Nordic Parent Company Embracer Group appeared first on Sudairy.

A few weeks ago, rumors popped up that Borderlands 3 had an exclusive marketing deal with Xbox, and, once again, the internet went into a craze of excitement for a new Borderlands game.

Gearbox CEO Randy Pitchford has shot down that bit of news when replying to a fan on social media this past week.

Where are you getting that? Gearbox signed no such thing with Microsoft. How are these things becoming propagated as fact when there is zero basis in reality?

— Randy Pitchford (@DuvalMagic) April 18, 2018

It was reported by multiple reputable sources that Microsoft will have exclusive marketing rights for Borderlands 3 last week. Any official retort or statement to debunk otherwise would be very helpful.

— Jay (@MorninAfterKill) April 18, 2018

Fans are expecting some for of announcement regarding Borderlands 3 around or at this year’s E3, but Gearbox has been tight-lipped about anything related to the game.

With the downfall of Destiny, the opportunity is there for a new loot-shooter to claim the crown and bring the masses under one title’s community.

The post Gearbox Denies Exclusive Marketing Deal With Xbox For Borderlands 3 appeared first on Sudairy.