G2 Esports Announces Partnership with Adidas

G2 Esports has announced their brand new partnership with global sportwear brand Adidas, entering a two-year deal.

Adidas now becomes the official sports apparel provider for G2 Esports, and will also be producing their esports jerseys for 2021.

“Today is a landmark day in G2 history,” G2 CEO Carlos “ocelote” Rodriguez said. “To announce a partnership with a global sports brand like Adidas is a truly special moment for all of us. To join the Adidas family as one of their partners, alongside global brands such as Real Madrid, Manchester United and Bayern Munich is a real game-changer for us and the wider esports industry.”

“We are very proud of the new partnership with G2 esports, one of the leading entertainment organizations in the gaming industry,” said Björn Jäger, vice president brand of Adidas Central Europe “With this partnership we continue being a part of the growing gaming culture and are excited to tap into G2’s creativity and experience within this area. As a Berlin-based brand with global relevance G2 will help us drive brand presence not only in our home market but also reach global gaming communities.”