Image: Sudairy
The League Championship Series, aka LCS, has announced that Grubhub is the official food delivery service and presenting partner for the 2021 LCS Championships.
The brand will be featured in a number of co-branded activations, and also be features in episodes of ‘Road to the Finals’ and a new segment called ‘Delivering the Win’, which is scheduled to take place during the LCS Spring Split, which will feature Grubhub throughout broadcasts.
“Grubhub is joining us at an exciting time, alongside a major league rebrand and update in our competitive format” Matt Archambault, Head of Esports Partnerships and Business Development for Riot Games NAOCE said, according to Esports Insider.
“As our presenting partner for the Mid-Season Showdown and LCS Championship, we are excited to showcase our collaborations at peak moments throughout our season” Jessica Burns, Vice President, Brand Marketing and Creative at Grubhub stated.
“Grubhub’s value proposition to their customers is aligned with our focus on players and fans, ensuring we will deliver meaningful offerings to the community.”
“As esports and gaming continue to rise in popularity, our vision is for Grubhub to become synonymous with this sport, make Grubhub and Gaming a new favorite cultural pastime. Our partnership with the LCS gets us one step closer to that goal.”
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