Astralis Partners with Universal Music Group for New ‘Music Initiative’

Esports organization Astralis has teamed up with Universal Music Group for a new music initiative and it has been officially kicked off with a new track released by Mattis as the first song of the collective initiative.

The goal of the initiative is to ‘provide artists from different backgrounds, who share a passion for gaming, a room to play and create new music inspired by the passion they share and live’, according to an official press release.

“Together with Universal Music, today we have launched a new cross-culture initiative to amplify the close connection between the global cultures of music and gaming” Astralis Co-founder Jakob Lund Kristensen stated in the release.

“Just like music, esports and gaming knows no borders and does not distinguish between age, gender, religion, or anything else than the passion you share. This is what we want to celebrate by creating a room for different artists to tell their own story, share their passion for gaming and to become an even more integrated part of the gaming culture.

“It is all about embracing the positives of music, gaming, and passion. We want to be an even larger part of the daily life of Astralis fans, also outside tournaments, but we also invite all others, who might not have a close relation to gaming, to come closer and feel some of the passion.”

You can check out the new song from Mattis below. Mattis, who is officially the first artist under the Astralis brand, says that “The song … is all about fighting for what you believe in, no matter what everybody else tries to tell you. It is about lifting each other up to achieve something bigger than ourselves. For me it is very much what Astralis is all about, and it is my hope that the song will bring people together around a common passion.”